October 19, 2021

#15 - Founders and Sales

Founders needs to be able to sell. The advantages are many. At least 11, in fact. In this episode, Brendan talks about the many reasons that founders should engage in early-stage sales. Hopefully, each reason should help to m...

October 15, 2021

#14 - A Chat About Sales Psychology

Andy and Brendan talk about how customers think, what's important, and why having the customer's perceptive in mind is so important to having a successful customer and a successful sale.

October 11, 2021

#13 - Content marketing (kinda)

Today we’re chatting about "content marketing". In particular: - How to create battle-tested content you know helps people at scale. - The power of building a network of weak connections. - And signs you're getting positioned...

October 01, 2021

#12 - Writing a book

Today we’re chatting about writing a book. In particular: - How it's great for your personal brand. - How it can bring you clarity. - And how business owners and founders shouldn't be intimidated about getting a book written ...

September 22, 2021

#11 - Personal branding

Today, we're chatting about personal branding. In particular: - Why we shouldn't overlook our personal brand. - Why we still want to build non personal brands. - And a way to use a personal branded domain. If you find this ep...

September 17, 2021

#10 - Quit jobs properly

In this episode we chat about quitting jobs/contracts properly. In particular: - Quitting a job to get another job. - How it's a small world. - Things to consider before quitting a job to start your own thing. If you find thi...

September 09, 2021

#9 - Selling at live events

Today we’re chatting about selling at live events such as conferences, trade shows, and workshops. In particular: - How relationships are built at the coffee dock or in the queue for lunch. - The big sin so many people make when introducing themselves and how to avoid it. - And what Brendan and Andy both get out of presenting live.

August 18, 2021

#8 - Sales for non-sales people

Today we’re chatting about why founders, creators, developers (and anyone that thinks they don't sell) should know how to sell. In particular: - Why the right mindset is important. - How to get started selling. - Why you shou...

August 14, 2021

#7 - Are they a customer, or not?

Today we’re chatting about doing work for free versus charging for it. In particular: - How "show don't tell" can work in practice. - How Andy interprets the phrase "Always be closing". - And why Brendan believes Andy is doin...

August 10, 2021

#6 - A chat about sales chats

Take the pressure off your sales efforts and have a chat instead of a sales call. It may be counterintuitive (so many things are!) but you can usually get farther faster by taking the slower longer route and having a chat. Pe...

August 07, 2021

#5 - CRMs: Start simple

Today we’re chatting about CRMs - Customer Relationship Management Systems. How they can help us, how to choose one, and the pitfalls to avoid when using them. If you find it useful then please share with someone it can help....

August 03, 2021

#4 - The power of saying "No"

Salespeople want to be able to say 'Yes.' But the real power for a salesperson is being able to say 'No' when they need to. In this episode, we discuss how you say no, why you say it, and the power and effectiveness that can ...

July 30, 2021

#3 - Marketing metrics & talking to people

By turning off the tracking pixel, Apple is creating another new opportunity for the professional sales person. We get into that, and what that might mean for marketers as well.

July 26, 2021

#2 - Landing pages are like sales conversations

We briefly discuss procrastination and perfectionism, then delve deep into landing pages. Join us to: > Learn how a landing page is similar to a sales conversation. > Launch a landing page quicker. > Make your landing pages m...

July 09, 2021

#1 - We're starting!

We discuss our thought process behind creating the podcast, the tools we'll use, and what we'd like to discuss going forward. Join us to learn how we: > Figure it out as they go along. > Find Product-Market-Fit, one customer ...