Selling solutions into health plans, health systems and larger provider groups isn't for the faint of heart. In these latest episodes, Brendan McAdams and Larry Trotter chat about industry trends and challenges, sales fundamentals, and other tips and ideas for the health tech founder. They're quick, information-rich and actionable conversations.
Recent Episodes
Feb. 17, 2026
OpenAI’s Breach Reveals a Massive Problem in Health Tech
In this episode, Larry Trotter II and Brendan McAdams discuss the recent breach at OpenAI and its implications for the healthcare industry. They explore the role of third-party vendors in security breaches, the importance of ...
Feb. 17, 2026
Secrets to Building a Health Tech GTM Plan
In this conversation, experts discuss the intricacies of go-to-market strategies, particularly in the health tech sector. They emphasize the importance of crafting a compelling brand story that resonates with customers, the n...
Feb. 17, 2026
From Startup to Scale: Dr. Therese Canares on Selling While Navigating the FDA Approval Process
Summary In this conversation, Therese Canaris, CEO of Curie DX, discusses the innovative approach her company is taking to improve access to diagnostic tests in healthcare. She shares insights on the challenges of sales in th...
April 24, 2023
#76 - Let's Chat About ChatGPT and Sales
With all the talk about AI and ChatGPT, we thought it necessary to weigh in a little on how ChatGPT is poised to disrupt sales (or not), and how to think about using AI in your sales efforts. (In full disclosure, Brendan is… but in very specific and targeted ways.)
April 19, 2023
#75 - Cold Calling... Does it work?
Making ‘cold calls.’ Everyone talks about it. Everyone has tips and tricks. And lots of people promise results. But does cold calling work? And should you be doing it? In this quick episode, Brendan and Bob dig into the pros ...
April 16, 2023
#74 - Stuff for Sales Calls
Be prepared. So… what does that mean? When it comes to those pesky customer meetings, you should have a check list of the critical tools and resources that can ensure an efficient, professional and successful meeting or prese...
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