In this episode, Larry Trotter II and Brendan McAdams discuss the recent breach at OpenAI and its implications for the healthcare industry. They explore the role of third-party vendors in security breaches, the importance of due diligence in health tech, and the evolving landscape of AI in healthcare. The conversation also touches on lessons learned from past breaches, particularly the Change Healthcare incident, and the need for robust security measures in health tech startups. The hosts emphas

In this conversation, experts discuss the intricacies of go-to-market strategies, particularly in the health tech sector. They emphasize the importance of crafting a compelling brand story that resonates with customers, the necessity of collaboration with vendors, and the significance of understanding the target audience. The discussion also highlights common pitfalls in storytelling and the need for authenticity in messaging, especially in a content-saturated environment. Takeaways When selling

Summary In this conversation, Therese Canaris, CEO of Curie DX, discusses the innovative approach her company is taking to improve access to diagnostic tests in healthcare. She shares insights on the challenges of sales in the healthcare sector, the importance of customer discovery, and the need for building trust with healthcare providers. The conversation also touches on the complexities of navigating FDA approval, ensuring data security, and demonstrating the value and ROI of healthcare innov

With all the talk about AI and ChatGPT, we thought it necessary to weigh in a little on how ChatGPT is poised to disrupt sales (or not), and how to think about using AI in your sales efforts. (In full disclosure, Brendan is… but in very specific and targeted ways.)

Making ‘cold calls.’ Everyone talks about it. Everyone has tips and tricks. And lots of people promise results. But does cold calling work? And should you be doing it? In this quick episode, Brendan and Bob dig into the pros and cons of picking up the phone and calling people that you don’t know. You may not like what you hear (or maybe you will), but it will save you valuable time and effort.To learn more about B2B sales and get regular updates, sales tips, templates and other resources, sign

Be prepared. So… what does that mean? When it comes to those pesky customer meetings, you should have a check list of the critical tools and resources that can ensure an efficient, professional and successful meeting or presentation. In this quick chat, Brendan and Bob talk about the things you bring with you on your next sales call.To learn more about B2B sales and get regular updates, sales tips, templates and other resources, sign up for Brendan's newsletter here. And to purchase Sales Craf