Early in the life of your start up, it is easy to delay talking to customers. There's a natural tendency to focus on designing and building and fundraising...and everything other than sales.
But that's a bad strategy. Instead, you should be talking to prospective customers early and often. And looking for feedback and criticism, and even rejection.
In this very quick 13 minute episode, Brendan and Bob talk about why founders should be thinking about sales right at the beginning, and why they are well-suited to be effective sales leaders.
To learn more about B2B sales and get regular updates, sales tips, templates and other resources, sign up for Brendan's newsletter here. And to purchase Sales Craft: Proven Tips, Practices and Ideas to Advance your Sales Success, click here.
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