#13 - Content marketing (kinda)

Today we’re chatting about "content marketing".

In particular:

- How to create battle-tested content you know helps people at scale.

- The power of building a network of weak connections.

- And signs you're getting positioned as the XYZ guy or gal in people's minds.

Here's the John Critchlow article mentioned in the podcast: https://tomcritchlow.com/2020/12/10/weak-ties-strong-intros/

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